APPLE ADOPTS NEW MASCOT, NINTENDO PARTNERSHIP INEVITABLE?
August 10 2008
Cupertino, CA – No one can ever accuse Apple of doing what’s expected of them. Since Steve Jobs made his comeback the company has pulled rabbit after rabbit out of the proverbial hat, and it seems they have once more pulled a one two punch.
Apple has entered into a licensing agreement with Nintendo of Japan to brand all new versions of their Mac computers with a new icon, the Little Mac character from the classic NES game Punch Out. The new image will replace the iconic apple logo on all new releases for a period of at least a year.
“This new icon represents a fundamental shift in our philosophy,” said CEO Steve Jobs. “We are fighters, we’ve fought to get to this point, and we will continue fighting. While it may seem as though we are abandoning our apple logo, we will continue to use it on our other brands, such as the iPod and iPhone. The obvious connection between the names was the inspiration for the logo change, but the metaphorical meaning just cinched the connection. We expect great things from this new branding.”
The agreement between the two companies has once again sparked talk of a merger or buyout, rumours which have circulated for some time. While Apple and Nintendo have enjoyed an enormous amount of success over the last few years, and share a similar design and engineering philosophy, both companies eschew the idea of any partnership beyond this agreement.
“Nintendo is a fantastic company,” continued Jobs. “We have a great deal of respect for the work they do, but this relationship should not be looked at as anything but what we are presenting it as. There has been no talk about any type of deeper relationship between our two companies.”
Satoru Iwata, President of Nintendo, echoed the statement from Jobs. “Apple has some terrific products and we are more than happy to participate with them, but there is no deeper relationship between our two companies. Apple came to us with this proposal and we saw it as a terrific opportunity to associate our two brands. We hope this will benefit both our fans, and Apple fans alike.”
Fans are where this deal seems to make or break. Apple enthusiasts have come out violently against the change, saying that the company has altered its appearance too much, and by aligning themselves with another company have compromised their own design principles. Nintendo fans on the other hand are enthused, speculating that this may inspire a sequel to the twenty year eight bit classic. Neither company had any statement regarding the complaints or queries from fans.
When reached for comment Mike Tyson, eponymous star of the original game, said something unintelligible.
William Ashford, Business Correspondent