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NEWS > BUSINESS > PENNYSAVER LAUNCHES ATTACK ON ANTI PENNY ADVOCATES

PENNYSAVER LAUNCHES ATTACK ON ANTI PENNY ADVOCATES

April 5 2008

San Antonio, TX – The penny has never had it harder. That little coin that burdens the pockets of every working person on the planet is enduring attacks from all sides with the ever increasing chorus of calls not only advocating its demise, but claiming that it is already long dead.

For most it’s a curiosity, the briefest of brief and silly conversations. There are few that would invest any passion in the penny one way or the other. One company though, doesn’t see the potential demise of the little bronze coin as a curiosity, but as its lifeblood.

The Pennysaver has been the first job of probably half the population of North America. That thin little newspaper with all those big savings that has been a staple on the doorsteps of a continent for decades now, but is now in peril of vanishing completely. Harte-Hanks, the marketing company behind the paper is launching a full scale attack on the anti penny advocates.

“Simply put, we will not allow The Pennysaver, a stalwart in almost every home for decades, will not go quietly into the night,” said Mark Kenton, a spokesperson for Harte-Hanks. “The anti penny establishment is anti Pennysaver, and we cannot allow a treasured American icon to disappear because a handful of people don’t want heavy pockets.”

Kenton went further, claiming that the company had weighed various options in respect to the continued life of the coupon paper, such as changing the name to nickel and dime saver, but decided to fight to retain the long standing branding the paper already has.

“Honestly, the idea of losing the Pennysaver has never entered my head. I didn’t realize it was still around to be honest. I delivered for about two weeks when I was a kid but that was the end of it for me,” said Doug Hope, head of one of the largest anti penny advocacy groups in the United States. “It’s completely silly to think that our desire to eliminate the penny had anything to do with a silly little discount newspaper. This is a issue that affects the entire economy, I think we can live without the Pennysaver and not have it make a serious dent on the global economy.”

Harte-Hanks had no comment on Hope’s comments, referring us instead to their lawyer. They are instead focussing on advocacy efforts, trying to gain support from their readers and making sure that everyone on Capitol Hill gets their copy of the paper every week.

William Ashford, Business Correspondent

NEWS > BUSINESS > PENNYSAVER LAUNCHES ATTACK ON ANTI PENNY ADVOCATES