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NEWS > BUSINESS > DOMINO'S SUED OVER POORLY SLICED PIZZA
DOMINO'S SUED OVER POORLY SLICED PIZZA
July 12 2009
Ann Arbor, MI – It was only a few months ago that Domino’s Pizza was hit with an embarrassing scandal involving two less than diligent workers. That scandal brought rafts of unwanted and potentially harmful attention to one of the largest pizza chains in the world. Though the scandal was not the first to hit the pizza chain it was, 
because of its spread on YouTube, one of the best known and brought potentially dangerous criticism to the chain as it struggles through the recession. Now the company is facing another challenge to their status that could further damage their brand in the face of a class-action lawsuit.
A group has filed suit in Michigan claiming that the pizza giant routinely delivered substandard food from multiple locations throughout Wisconsin and Minnesota. The suit claims that the quality of the food delivered was below that standard that they had come to expect with ingredients that tasted slightly off and, most significantly, was sliced irregularly leaving odd shaped pieces. The claimants are seeking an unspecified amount of money and a change to the way independent franchises are managed.
“Our clients pay good money for food that Domino’s claims to be of top quality but 
unfortunately that is simply not the case by and large. The food delivered is often too cold or too hot, toppings routinely do not taste exactly as the clients anticipated, and most egregiously are delivering pizzas that have on the semblance of being properly cut. Pieces are of varying sizes and occasionally not cut all the way through,” said the lawyer for the group. “This is hardly in character with what we feel a major American corporation should be presenting as ‘Food’. This is totally unacceptable and belies a lackadaisical attitude towards the customer base that could and likely does result in potentially harmful product being delivered to the stomachs of all Americans.”
The company has not yet responded to the lawsuit directly but has stated that all franchises adhere to a standards and practices, further stating that incident such as the April incident are ‘isolated and exceedingly rare and by no means indicative of a failing of our corporate culture.” The lawsuit is expected to be heard sometime next month.
“Realistically it shouldn’t be that hard to cut pieces evenly and I don’t think there’s anyone who has gotten those midget pieces who hasn’t been disappointed but a lawsuit may not be the best answer. Yes a pizza is round and there are only so many ways to slice a pie but in a rush and with limited education dividing a circle directly on its diameter is a little much to ask,” said Scrape 
TV Legal analyst Gabe Hawthorne. “As for the ingredients not tasting exactly as expected, well that can happen. There would be an argument if the food was spoiled but just being unappetizing is not exactly cause for a lawsuit. Cause perhaps to switch to another pizza place, but legally speaking not a lawsuit.”
The lawsuit also claims that sauce running over the crust and improperly folded boxes are common throughout the two states.
“The argument that they will need to make in order to be successful is if these obstacles have significantly impinged the eating experience. Everyone, even judges,
understand eating and the differences between a good meal and a bad one. If they can convince a judge that their eating and meal was significantly impinged by these actions then they may have something,” continued Hawthorne. “Arguing that improper bisecting of a pizza is indicative of some toxicity in the corporate culture is such an esoteric argument that it will likely not fly with a judge. Highlighting that fact that someone is being forced to eat that dinky little piece with no toppings on it will play on a judge’s sympathy and work in their favour.”
Two workers in a Minneapolis area store were recently terminated after it was found that they were deliberately cutting pizzas into tiny pieces, but that incident is believed to be an isolated one.
William Ashford, Business Correspondent
NEWS > BUSINESS > DOMINO'S SUED OVER POORLY SLICED PIZZA
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