NEWS > BUSINESS > STEVE JOBS ANNOUNCES NEW MEDICAL LEAVE APP
STEVE JOBS ANNOUNCES NEW MEDICAL LEAVE APP
January 17 2011
Cupertino, CA – Apple has always had fanatics. From the very beginning people swarmed to the machines the company produced with almost religious zeal. For a time in the late eighties and early nineties that faith was most certainly tested, but in
recent years things have changed. No longer a small cult, the growth of Apple as a company has brought more and more followers to the flock and made the leaders of that particular technological religion amongst the most powerful in the world, commanding every attention of their followers.
That dedication is often seen when any announcement comes forth from the company, particularly when it comes directly from the Pope of technology himself, Steve Jobs. His every word is the gospel of Apple nation and quite rightly so. It is his vision that has led the company from a small garage operation to a multi-billion dollar entity which commands the wills of millions. Whether it is the introduction of the newest iteration of the iPod, iPhone, iPad, or some other new innovation, whenever Steve speaks, the Apple world listens. However even the most faithful amongst that group seem to be a little confused at the newest announcement from Jobs which has him leaving the company’s day-to-day operations for Medical Leave, a new and mysterious product from the company.
At my request, the board of directors has granted me a medical leave of absence so I can focus on my health. I will continue as CEO and be involved in major strategic decisions for the company. I have asked Tim Cook to be responsible for all of Apple's day to day operations. I have great confidence that Tim and the rest of the executive management team will do a terrific job executing the exciting plans we have in place for 2011. I love Apple so much and hope to be back as soon as I can. In the meantime, my family and I would deeply appreciate respect for our privacy.
While the news doesn’t necessarily come as shock to many in the Apple faith considering Jobs recurring health issues, many are still not sure how this affects their devices or how they will be able to use this new product.
“As invulnerable as Apple seems to be at many times the reality is they have had major challenges, products that for a variety of reasons just didn’t take off or were too far ahead or behind their times. Apple does a great job the majority of the time, but they aren’t perfect,” said Scrape TV Technology analyst Ken Kevins. “Apple TV is a good example of that. Even the most devoted of Applelytes aren’t quite sure what to make of that product and aren’t quite sure what to do with it. It’s kind of step child of the Apple line and just confuses a lot of people. I expect this ‘Medical Leave’ will do much of the same.”
The platform for ‘Medical Leave’ has not yet been announced and some are speculating that it may be a platform unto itself.
“There is a risk, a serious risk, of putting too many products on the market. Every company needs to watch their shelf space and no matter how successful Apple has been, they risk pushing their followers too far. There are limits to what people will buy,” continued Kevins. “They are going to need to be a little more communicative this time around I think. This vague talk will certainly get people interested but eventually there will be a little user fatigue. Even Apple isn’t immune to that and this new device or app or whatever it is may be pushing things a little far.”
Jobs himself is apparently already using the ‘Medical Leave’ whatever it may be.
William Ashford, Business Correspondent