SONY SURPRISED BY LACK OF SUPPORT FOR VITA BECAUSE THEY ARE DELUSIONAL
October 1 2012
Tokyo, Japan – When Sony decided to get into the handheld game back in 2003 a lot of people were concerned. Some were excited, especially considering the hardware they were bringing to bear, but because Nintendo had so dominated the handheld game for so long it was a risky proposition at best.
Sony did well, despite those concerns, but not well enough to unseat the champ. Still, going against the best-selling video game system and still selling 71 million units was not a bad accomplishment. For their second proper go around, with the PS Vita, Sony had high hopes to finally break through and push Nintendo to the back seat. That, though, has not happened.
In fact the sales of the Vita have been, at best, miserable. The shift towards smart phones and tablets as well as an innovative and cheap system from Nintendo have pushed Sony to the deep, deep back of the game this time, putting so much ground between the two that it may now be impossible for Sony to every catch up. That is something that has actually surprised Sony, the lack of sales, and the lack of software support that goes along with that in part because they are delusional and running their company into the ground.
“One thing that was surprising and disappointing to us was the number of third parties to come out after launch. In retrospect, there are so many options for publishers now that we cannot take it for granted that our new platform would be supported by third parties, like many years ago,” said Sony Worldwide Studios President Shuhei Yoshida. “There are limited resources that third party publishers have, and they have to diversify into new areas constantly; that's a challenge to get the support that we want.”
Sony has sold an estimated 2 million units of the Vita compared to 19 million of the DS which has been out a year longer.
At its current pace the Vita will end up being one of the worst selling machine in history.
“There is absolutely no doubt that the market has changed and, ironically, part of the reason for that change is the PSP. That entry into the marketplace helped to expand gaming and that most certainly inspired companies like Apple to get involved which is what has changed the market,” said Scrape TV Gaming analyst Graeme Hawthorne. “Their effort to be successful is exactly what has made them unsuccessful and could well help sink the company showing that they really should not have tried at all, frankly.”
Sony continues to blame the lack of success for the system on just about everything but the things that are responsible.
“Clearly the market has adjusted and that means there is limited space but there always has been. There was only room for two systems back in the PSP days and there is only room for two now, the iPhone and the 3DS. Sony is just the odd man out and it is not the fault of developers, they just don’t want to waste money,” continued Hawthorne. “Developers and publishers want sales and they can’t get that on a system no one owns, obviously, and the system won’t sell unless they can get good games on it, or Apple explodes or aligns itself with the Nazis. That would certainly help though still wouldn’t be a certainty.”
Sony has continued to produce a bunch of hardware which they are sure people will buy, totally sure.
Douglas Havermore, Games Correspondent