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NEWS > TECHNOLOGY > APPLE RELEASES SUICIDE PREVENTION APP IN WAKE OF STEVE JOBS RESIGNATION
APPLE RELEASES SUICIDE PREVENTION APP IN WAKE OF STEVE JOBS RESIGNATION
August 25 2011
Cupertino, CA – Steve Jobs has finally stepped down, again, as CEO of Apple. The man who started the company and the man who shepherded it through it’s incredibly successfully resurgence will no longer be a part of the daily operations of the company that has been built around his vision.
There is perhaps no CEO so intertwined with the fortunes of his company as Jobs, whose domineering vision made Apple into a monster, and engaged a legion of loyal fans the likes of which no company has ever enjoyed. Now, in the wake of continuing health problems, Jobs has finally stepped away, leaving the company and its fans with murky future.
In the wake of the resignation, Apple has given the green light to a controversial suicide prevention app for its iPhone and iPad which will allow distraught fans to converse with real-life Apple employees and work out their problems without going to extremes. Already, the app has been downloaded thousands of times.
“I have always said that if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know. Unfortunately, that day has come,” Jobs wrote in his resignation letter to the board of directors. The CEO has been suffering serious health issues for a number of years 
including a bout with pancreatic cancer in 2004 which may have reoccurred recently. He did not specify his reasons for stepping down.
“Steve Jobs is in many ways Apple, and Apple is Steve Jobs. There are only a few CEO’s so associated with their companies and even fewer who are the identity of the company. Of those few, Jobs is number one. He is as much Apple as any of their products,” said Scrape TV Technology analyst Ken Kevins. “His absence from the top job is going to be a serious blow to the fans. The company will likely go on just a strong as always but the fans will likely not be as engaged. Because of that, it really a is a good thing they decided to be proactive with their health.”
Most fans have taken to the internet to express their sorrow over the loss of Jobs, but Apple is apparently concerned that that may not be enough for impassioned fans.
“No one wants deaths on their watch. Aside from it being just a little inhuman, it really 
doesn’t do anything for stock prices if the most loyal buyers decide to go into the great beyond. They are already going to take a hit with the resignation and the last thing stockholders want is wave of mass suicides,” continued Kevins. “So as much as this app is good for just human beings, it’s also good for stock prices. Without Jobs around they are going to need the most loyal fans to stay and anyone who would kill themselves over a phone or a tablet is exactly the kind of fan the company wants to retain. Having them dead is not going to help the bottom line or the shareholders and whatever they can do will help.”
Jobs reportedly killed the suicide prevention app when he was still in charge, but gave tacit approval following the resignation.
Martin Philton, Technology Correspondent
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