Over 20% of the world’s population actively uses TikTok – and it’s only been in existence since 2016. Like other social media platforms, TikTok utilizes video sharing and content creation for individuals and businesses to promote their products, advance brand awareness, and provide entertainment.
While this platform is wildly popular for teens and young adults to connect and earn money, it can also be an incredible resource for businesses that want to expand their market outreach to a whole new generation of customers.
Already, large corporations and organizations are using TikTok to promote their products and services while gaining new followers and increasing sales. Some of the most famous brands finding success advertising through TikTok include:
- The Washington Post
For a business to have a successful marketing campaign using TikTok, it must accumulate as many followers as possible to help expand brand awareness and generate sales. This can be done organically through intense and frequent advertising techniques or with the help of professional companies that guarantee followers for a small fee.
A large and loyal following on TikTok helps you:
- Expand brand awareness
- Promote products & services to more customers
- Better identify target audience
If you are a business seeking to reach and exceed your operational goals through TikTok, consider these industry pro tips for growing your TikTok following.
#Buy TikTok Followers on TokMatik
The easiest way to get more TikTok followers and video views needed to generate income from your profile is by utilizing a high-quality professional follower service.
With TokMatik, you can purchase the exact amount of followers you need to ensure that your content is exposed to many TikTok users. Individuals and businesses who pay for followers using TokMatik can pay as low as $5 for followers that bump up their numbers. More followers can translate to more visibility and credibility – and hopefully more sales.
Additionally, TokMatik packages include paid views and likes to boost the popularity of your posted content and spread your brand to a larger audience.
By utilizing a professional service to increase your TikTok followers, you can be sure that your content will reach millions of users without needing to put in the time and effort to create and implement other marketing techniques that can be very time consuming.
#Share Your Videos on Social Media
Businesses new to TikTok may already have a substantial following on other social media platforms. These platforms are an excellent way to cross-promote your content and get more TikTok followers.
One of the many benefits of TikTok is that it allows you to download any posted content (including your own) for sharing on Instagram, Twitter, Facebook, and other popular social media platforms.
By sharing your content with followers on other social media platforms, you can attract new TikTok users to your business who are already interested in your brand, products, or services.
#Comment on Other Content
Apart from sharing video content on other social media platforms, another way for a business to get more followers on TikTok is by commenting on the videos of others.
Engaging other content and profiles on TikTok is a fantastic way to promote your brand’s ideals, opinions, and benefits. The more videos you comment on, the better the chances others will check out your company profile and follow your TikTok account.
#Customize Your Profile to Reflect Your Brand
The TikTok application has various pre-made options that allow you to customize your company’s profile page. Consider adding the following to your profile page for maximum brand exposure and increased followers:
- Text Links
- Contact Information
The more creative and unique your TikTok profile is the better! Make it personal, authentic, and engaging as it will attract customers to your profile and encourage them to like and follow.
#Share User Generated Content
Another great way to get more TikTok followers is by sharing user-generated content on your blog or website. By linking the videos and images from other TikTok users directly to your site, you can engage new followers on a larger scale.
There is nothing better than when a content creator sees their video posted to a major social media profile or famous TikTok feed. This exposure guarantees that followers for other profiles interested in your content will hit that ‘Like and Follow’ button to help grow the number of followers you have and increase your potential profits.
#Create Unique and Original Content
Like on Twitter, if you are not posting original content, your followers will lose interest. Likewise, if your feed is filled with videos from other users, they will quickly grow bored and move onto a more exciting competitor’s TikTok profile.
Make sure your content is creative, fresh, engaging, and unique to attract and retain new followers.
Helpful tips for ensuring that your content is unique and original include:
- Create content that is specific to your target audience
- Be Authentic
- Use structured videos that keep the audience engaged
- Stay consistent with branding, logos, images, and content style
- Integrate the latest TikTok trends
It will probably be necessary to test and retest video content on TikTok ‘til you find the right formula for attracting more TikTok followers to your profile. Since most TikTok users are between the ages of 18-24, it is important to gear your advertising to the needs and wants of that target audience.
#Refrain from Posting Offensive Content
If you post content that others can obviously consider offensive, then followers will unsubscribe from your account in droves. If your TikTok videos are reviews of products and services, it is best to keep opinions factual and fun. Consider the following example:
- Inappropriate content: “This phone is so ugly” or “—- this product!”
- Tasteful content: “This phone is innovative with its unique design and extra features that other phones do not offer. It does not fit my style, but I think it would be great for a lot of people.”
If you post sponsored or brand-related content, your opinions should be positive and relatable for younger audiences who make up most TikTok users.
Friendly and inviting content is essential to growing a more extensive TikTok following and not getting kicked off the platform for violating TikTok’s Terms and Conditions.
#Post Inspiring and Engaging Videos to Attract New Followers
Videos posted on TikTok can be very entertaining when they use exciting filters, music effects, and editing styles to enhance a user’s experience. Additionally, videos designed to trigger positive emotional responses are very good at attracting new TikTok followers to increase sales.
Use a call to action in your videos to ensure that the emotional response is followed up with a Like and Follow.
#Follow & Create TikTok Trends & Challenges
Getting followers is not just about posting content that people like. To grow your TikTok following, you need to be innovative and creative when inventing unique trends or participating in them.
One of the most effective ways to attract new followers for your profile on TikTok is by making use of popular viral trends among youthful demographics, including:
Challenges: Once a challenge becomes trending, thousands of videos from all over the world will start appearing within hours, if not minutes. These challenges can be very successful at driving traffic from other social media sites and apps. Once someone posts a video or picture related to these challenges, they will be eager to see how others have responded.
Trends: These are like challenges but usually consist of videos with a particular theme, design, or style. Trends can go viral within hours after being created as more and more users start posting their own unique responses.
#Utilize General and Specific Hashtags to Get TikTok Followers
Hashtags are one of the essential elements of not only getting more followers to your TikTok account but engaging with other users who may be interested in following your profile.
It is vital to use hashtags relevant to your content and audience while also using a fair amount of general hashtags that will help you grab the attention of new potential followers.
Be sure to add about ten or so hashtags per post, including a hashtag for your business name, product, and service. These hashtags tend to garner more significant interaction from other users and attract followers from your target audience.
Common examples of trending generalized hashtags include:
More TikTok Followers = More Chances For Success!
Getting more brand exposure and growing your following will make it easier to grow your customer base and boost sales.
Although most of the small business owners out there do not have an in-house marketing and social media team to create and post interesting and brand-specific content, using our tips to get TikTok followers will help get the exposure needed to succeed.