GOOGLE REPUBLISHING STEVE JOBS OBITUARY
August 28 2008
Mountain View, CA – Bloomberg’s accidental publishing of a obituary for Apple CEO Steve Jobs set fans and stockholders panicking this morning, only to be calmed when the publication retracted the notice. One company though saw the mistake as a brief moment of hope and Google is trying to bring back that feeling.
“The Google team has been a little down of late, there’s little doubt of that,” said Scrape TV technology analyst Ken Kevins. “Shares have been dropping, people are defecting, and their flaws are stating to show. The armour is starting to show holes. With Apple overtaking their stock value to other week things really turned to doom and gloom in the Googleplex from what I’ve heard. The big talk of the day was Steve Jobs, of course the obit was taken down a few minutes afterwards, but for that brief moment, it felt like the old days were back.”
While it may seem a bit unprofessional and even morbid for one company to be celebrating the possible death of the CEO from a rival company, and a legend nonetheless, such seems to be the atmosphere pervasive at Google nowadays. The one time web darling has been seeing massive defections, a removal of the perks that so differentiated them from other companies, and a general divide and conquer attitude to which most felt the one time free start up was immune.
“Like any company, they became just another company. It was inevitable,” continued Kevins. “Sergey Brin’s comments about ‘bottled water and M&M’s’ were an inevitability. They were kids who could do no wrong and now they are up against rougher times. We’ll see how they weather the storm.”
Apple had no official comment on the story, though quiet reaction ranged from surprise to amusement. 
“Jobs probably had a good laugh at it,” said an employee who asked to remain anonymous. “He’s got a philosophical approach about that kind of thing. As far as the Google guys go? Well, we’re beating the pants off them at the moment so why would he care? Steve though has a killer instinct and he doesn’t any goody-goody image to maintain. I think he’d chuckle if the same thing happened to one of them, but wouldn’t make a big deal out of it. Steve knows we are better, everyone knows we are better. We’ve never given out M&M’s.”
Google has declined any requests for comment on the situation, though the Bloomberg story continues to get a great deal of traction on their own news service.
“They keep publishing it, we’ll keep reprinting it,” a spokesperson for the company said. “It’s not our job to tell the truth, we’ve got ads to sell. Those M&M's don't come cheap.”
Martin Philton, Technology Correspondent
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